Bob began his commercial film career a couple of short decades ago in New York City, learning the nuances of directing and storytelling from some of the best spot directors in the business. He is a real people person at heart with a genuine love for collaboration. As a natural extension of his personality, Bob specializes in people-focused directing for television commercials. His reel showcases these talents perfectly, featuring great performances within an impressive range of on-camera subjects: regular folks, seasoned actors, well-known athletes and celebrities, and corporate executives. His portfolio of work includes humor, visual storytelling, testimonials and a wide range of special effects. Bob's extensive experience has enabled him to build first-class teams from all over the country and earn numerous accolades, including many Addy, Telly and Monitor Awards.